Discover Downtown: Best of Beverly

Discover Downtown campaigns take an holistic approach to community development by promoting a curated group of merchants from a specific neighborhood through online and offline tactics. Program goals include driving consumer foot traffic to that community, bringing attention to the neighborhood’s quirks and charms, and highlighting the small businesses and entrepreneurs that help the neighborhood thrive. To achieve this, Groupon partners with Business Improvement Districts (BIDs), such as Chambers of Commerce or retail corridors, who manage merchant sign-on in their neighborhood.

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Check out Groupon’s commitment to community development here:

Discover Downtown: Best of Beverly
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